It is important to focus on the blog quality, if you want to boost traffic on your blog. It is important to write the high quality content for your blog, so as to attract more visitors to your blog. But this is only the one side of the coin. The other side of the coin tells that, you have to write the content and post it to other websites and blogs, so as to promote your own blog. If you do this in the right way, then it will be a perfect channel to bring massive traffic to your blog. In this article it is discussed about 5 strategies of content marketing that will boost up the traffic to your blog.
5 content marketing strategies to boost up the blog traffic:
Write Keyword Optimized Posts For A Blog
This is the basic strategy to boost up the traffic on your blog. If you write the keyword optimized content for your blog, then it would bring more traffic to your site and will help to increase the ranking on the search engines. You need to perform the two steps to set up your blog for this strategy. The first and the foremost step is to write the a blog post of high quality and the content should be keyword- optimized, then place or publish it on your own blog. The second step is that, write the similar article with optimized keywords and submit that article to other blog or article directory. This article must be linked to the blog post only, not with the home page of your blog.
Utilize Relevant Guest Post Blogging
There are millions of blogs which will accept your posts. But do you want to write the posts or articles for all of them? Of course not. Therefore, you have to be very selective while posting your article. You must select or choose a high quality blog or website for posting your article. If you place it on the high quality website or blog, then it will bring more traffic to your site. You must select those high quality blogs which relates your theme of business. In other words, it must be relevant according to your niche. The link which you place in these high quality blogs will be considered as authority links and will value more in search engines.
Recently, most of the bloggers have adopted this strategy. Sharing infographics is becoming a trend to attract more traffic. Infographics is made from two words info + graphics where info means information and graphics means images. Therefore, infographics is representing the information in the form of images. It not only makes it interesting for the readers but also spread like a viral across the web, such as Pinterest.
Learn why you should use Pinterst infographic marketing, for your business. This is why sharing infographics is becoming the latest tends in content marketing as it has a potential to become viral and expanding your SEO reach!
Viral Video Marketing
Successful businesses are based on solving the problems of customers. The easiest way to sort out their problems is to provide the solution to their problem on you tube. It will be easier for the user also to understand as he can see the video along with the solution. By being active in the you tube, you can build and attract the audience there. You will get the additional traffic from the you tube; if you upload this you tube video on your website.
Create And Distribute Free e-Books
Write the e-book and offer it on the website for free. To save your time, you can also compile the related posts from blog into e-book. It will not only bring you more traffic but will make you as a trustworthy source for extracting information.
Summary: Content marketing is gaining popularity and brings traffic to your site or blog, if done in a proper way. Besides bringing the traffic to your site, it builds credibility and will establish you as a trustworthy source of information in Internet Marketing.